Southeastern Technical College

Southeastern Technical College
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Swainsboro Campus
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Leah Dasher
Director of Library Services
Vidalia Campus
Swainsboro Campus
(912) 538-3186
ldasher@southeasterntech.edu

Melany Bowen
Assistant Librarian, Evening
Vidalia Campus
(912)538-3132
mbowen@southeasterntech.edu

Kaye Wickstrom
Assistant Librarian, Evening
Swainsboro Campus
(478) 289-2322
kwickstrom@southeasterntech.edu

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Marketing Management Diploma - Entrepreneurship Specialization

Offered at the Following Campuses

Program Overview

The Marketing Management program has 3 specializations (Marketing Management, Retail Management, and Entrepreneurship) that prepare students for a variety of exciting jobs. The goal of Marketing Management is to create profitable customer relationships by delivering superior value, services, satisfaction, and ideas to customers in a competitive marketplace. The Internet, globalization, diversity, technological advances, social and ethical responsibilities, and changing customer values are major challenges facing companies today that are studied, researched, and discussed in class. Students are challenged to learn, think, and apply marketing concepts in their journey to success that will be used in realistic work situations. Real situations facing real companies are explored with a balance of discussion, creativity and knowledge.

The standard curriculum for the Marketing Management diploma program is designed for the semester system. Students may enter the program each semester. The program generally takes 4 semesters to complete. To graduate, students must earn a minimum of 46 credit hours depending upon specialization.

Entrance Requirements

  • Submit a completed application;
  • Be at least 16 years of age;
  • Submit official high school/high school equivalent transcripts;
  • Submit official college transcripts, if applicable;
  • Satisfy Placement Testing requirements.

 

Course Overview

Contact Minutes
Credit Hours
Curriculum Outline (46 hours)
General Core Courses (11 hours)

(Prerequisite: None) This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/technical program of study. Topics include:  Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communication Skills, and Career Exploration.

(Prerequisite: Provisional admission) Emphasizes human relations and professional development in today's rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills, job acquisition skills and communication, job retention skills, job advancement skills, and professional image skills.
3
2250
(Prerequisite: ENGL 0097 OR Appropriate Placement Test Score AND READ 0097 OR Appropriate Placement Test Score) Emphasizes the development and improvement of written and oral communication abilities. Topics include analysis of writing, applied grammar and writing skills, editing and proofreading skills, research skills, and oral communication skills.
Choose One (3 hours)
MATH
1011
3
2250
(Prerequisites: MATH 0097 OR Appropriate arithmetic placement test score.) Emphasizes mathematical concepts found in business situations. Topics include basic mathematical skills, mathematical skills in business-related problem solving, mathematical information for documents, graphs, and mathematical problems.
3
2250

(Prerequisites: MATH 0097 OR Appropriate arithmetic placement test score.) Emphasizes the application of basic mathematical skills used in the solution of occupational and technical problems. Topics include fractions, decimals, percents, ratios and proportions, measurement and conversion, geometric concepts, technical applications, and basic statistics.

Occupational Courses (23 hours)
(Prerequisite: COMP 1000) Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.
3
2250
(Prerequisite: None) This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
(Prerequisite: None) This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
3
2250
(Prerequisite: None) This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
(Prerequisite: None) This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
MKTG
2090
3
2250
(Prerequisite: MKTG 1100) This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
XXX
xxx
Elective
3
0
Choose One (3 hours)
(Prerequisite: Program Instructor Approval) This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.
3
2250
(Prerequisite: Program Instructor Approval and MKTG 1100) This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
Entrepreneurship Specialization Courses (12 hours)
3
2250
(Prerequisite: None) This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
MKTG
2210
6
4500
(Prerequisite: Program admission) This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include: planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
Choose One (3 hours)
MKTG
1210
3
2250
(Prerequisite: None) This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.
3
2250
(Prerequisite: None) Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.