Southeastern Technical College

Southeastern Technical College
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Vidalia Campus
Library: Room 143, Administration Building, 912-538-3132
Monday & Tuesday: 7:30 a.m. to 9:00 p.m.
Wednesday & Thursday: 7:30 a.m. to 6:00 p.m.
Computer Lab: Room 803, Gillis Building
Monday - Thursday: 7:30 a.m. to 9:00 p.m.

Swainsboro Campus
Room 2301, Instructional Building
Monday - Thursday: 8:00 a.m. to 6:00 p.m.
478-289-2322

All campus libraries are closed between semesters.

Text Us @ 912-388-0343

For more information:

Jane Summey
Director of Library Services
Swainsboro Campus: Monday, Tuesday
Vidalia Campus: Wednesday, Thursday
(912) 538-3209
jsummey@southeasterntech.edu

Leah Dasher
Librarian
Vidalia Campus
(912) 538-3186
ldasher@southeasterntech.edu

Melany Bowen
Assistant Librarian, Evening
Vidalia Campus
(912)538-3132
mbowen@southeasterntech.edu

Cassandra Hall
Assistant Librarian, Day
Swainsboro Campus
(478) 289-2322
chall@southeasterntech.edu

Kaye Wickstrom
Assistant Librarian, Evening
Swainsboro Campus
(478) 289-2322
kwickstrom@southeasterntech.edu

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Marketing Management Degree

Offered at the Following Campuses

Program Overview

The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management degree.

The standard curriculum for the Marketing Management degree program is designed for the semester system. Students may enter the Marketing Management degree program each semester. The program generally takes 5 semesters to complete. To graduate, students must earn a minimum of 65 credit hours.

Entrance Requirements

  • Submit a completed application;
  • Be at least 16 years of age;
  • Submit official high school transcript or GED transcript;
  • Submit official college transcripts, if applicable;
  • Satisfy Placement Testing requirements.

 

Course Overview

Contact Minutes
Credit Hours
Curriculum Outline (65 hours)
General Core Courses (17 hours)

(Prerequisite: None) This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/technical program of study. Topics include:  Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communication Skills, and Career Exploration.

3
2250
(Prerequisites: Regular Admission) Provides a description and analysis of economic operations in contemporary society. Emphasis is placed on developing an understanding of economic concepts and policies as they apply to everyday life. Topics include basic economic principles; economic forces and indicators; capital and labor; price, competition, and monopoly; money and banking; government expenditures, federal and local; fluctuations in production, employment, and income; and United States economy in perspective.
3
2250
(Prerequisite: Appropriate English Placement Test Score AND Appropriate Reading Placement Test Score) Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience.
3
2250
(Prerequisite: ENGL 1101) Emphasizes American literature as a reflection of culture and ideas. A survey of important works in American literature. Includes a variety of literary genres: short stories, poetry, drama, nonfiction, and novels. Topics include literature and culture, essential themes and ideas, literature and history, and research skills.
SPCH
1101
3
2250
(Prerequisite: Regular Admission OR ENGL 0098) Introduces the student to the fundamentals of oral communication. L Topics include selection and organization of materials, preparation and delivery of individual and group presentations, analysis of ideas presented by others, and professionalism.
Choose One (3 hours)
3
2250

(Prerequisites:  Appropriate algebra placement test score)  Emphasizes functions using real-world applications as models.  Topics include fundamental concepts of algebra; functions and graphs; linear, quadratic, polynomial, exponential, and logarithmic functions and models; systems of equations; and optional topics in algebra.

MATH
1111
3
2250

(Prerequisites: Appropriate algebra placement test score) Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry.

Occupational Courses (48 hours)
4
3750
(Prerequisite: Program admission) Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control, and receivables. Laboratory work demonstrates theory presented in class.
(Prerequisite: COMP 1000) Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.
3
3750
(Prerequisite: Provisional admission) Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.
3
2250
(Prerequisite: Provisional admission) Develops skills and behaviors necessary for successful supervision of people and job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global marketplace, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the manager's job and work environment, building an effective organizational culture, leading, directing, and the application of authority, planning, decision-making, and problem-solving, human resource management, administrative management, organizing, and controlling.
3
2250
(Prerequisite: None) This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
(Prerequisite: None) This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
3
2250
(Prerequisite: None) This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
(Prerequisite: None) This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
MKTG
1370
3
2250
(Prerequisite: None) This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
MKTG
2060
3
2250
(Prerequisite: None) Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.
MKTG
2090
3
2250
(Prerequisite: MKTG 1100) This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
3
2250
(Prerequisite: Program Instructor Approval and MKTG 1100) This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
XXX
xxx
Marketing Elective
3
0
XXX
xxx
Marketing Elective
3
0
Choose One (3 hours)
MKTG
2000
3
2250
(Prerequisite: MKTG 1100) This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international marketing entries, design an international marketing strategy, and career paths in international marketing.
(Prerequisite: Program Instructor Approval) This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.
Choose One (3 hours)
MKTG
1210
3
2250
(Prerequisite: None) This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.
3
2250
(Prerequisite: None) Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.