Southeastern Technical College

Southeastern Technical College
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Vidalia Campus
Library: Room 143, Administration Building, 912-538-3132
Monday & Tuesday: 7:30 a.m. to 9:00 p.m.
Wednesday & Thursday: 7:30 a.m. to 6:00 p.m.
Computer Lab: Room 803, Gillis Building
Monday - Thursday: 7:30 a.m. to 9:00 p.m.

Swainsboro Campus
Room 2301, Instructional Building
Monday - Thursday: 8:00 a.m. to 6:00 p.m.
478-289-2322

All campus libraries are closed between semesters.

Text Us @ 912-388-0343

For more information:

Jane Summey
Director of Library Services
Swainsboro Campus: Monday, Tuesday
Vidalia Campus: Wednesday, Thursday
(912) 538-3209
jsummey@southeasterntech.edu

Leah Dasher
Librarian
Vidalia Campus
(912) 538-3186
ldasher@southeasterntech.edu

Melany Bowen
Assistant Librarian, Evening
Vidalia Campus
(912)538-3132
mbowen@southeasterntech.edu

Cassandra Hall
Assistant Librarian, Day
Swainsboro Campus
(478) 289-2322
chall@southeasterntech.edu

Kaye Wickstrom
Assistant Librarian, Evening
Swainsboro Campus
(478) 289-2322
kwickstrom@southeasterntech.edu

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Marketing Specialist

Offered at the Following Campuses

Program Overview

Offered at the Vidalia Campus, the Marketing Specialist certificate program prepares individuals to execute a company’s marketing plans. 

The standard curriculum for the Marketing Specialist certificate program is designed for the semester system. Students may enter the program any semester. The certificate generally takes 1-2 semesters to complete. To graduate, students must earn a minimum of 12 credit hours.

 

Entrance Requirements

  • Submit a completed application and application fee;
  • Be at least 16 years of age;
  • Submit official high school transcript or GED transcript;
  • Submit official college transcripts, if applicable;
  • Satisfy Placement Testing requirements. 

Course Overview

Contact Minutes
Credit Hours
Occupational Curriculum (12 hours)
3
2250
(Prerequisite: None) This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
3
2250
(Prerequisite: None) This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
(Prerequisite: None) This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
XXX
xxx
Marketing Elective
3
2250