Knowledge for the Real World

Online Students

Public Relations Survey

Southeastern Technical College Office of Public Relations Marketing Survey

Thank you for taking the time to complete this brief survey. We would like your honest response to the questions posed as they will help us in making decisions about our marketing efforts.

1. Age

2. Gender

3. Town of residence
Zip code

4. High School Attended

5. Have you ever attended another Technical College? Name:

6. Have you ever attended another college or university?
Name:

7. Would you have attended a university instead of STC if you could have afforded it?

8. How many terms do you plan to attend STC?

9. How many credits are you carrying this term?

10. Name some barriers you encountered in enrolling for classes:

11. Do you read the class schedule (Discover)?

12. Did it help you to decide to attend STC?

13. Which radio station(s) do you usually listen to in the car?

14. Which station(s) do you listen to at home?

15. Have you ever heard a STC commercial on the radio?
Describe it

16. Do you watch cable tv? Have you seen STC ads?
Which are your favorite channel(s)?

17. Name your local newspaper

18. Do you read your local newspaper?

19. Have you ever seen a STC ad in the local paper?
Describe it

20. Who would you say influenced you the most in coming to STC? (ads, radio spot, website, billboard, parent, friend, counselor etc.)

21. Have you seen an STC Billboard advertisement?
Describe it

22. Would you recommend STC to a friend?
Why or why not?

23. Do you recognize the phrase "Knowledge for the Real World?"

Where did you hear the phrase?