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Marketing Management Associate
of Applied Science Degree Program
The Marketing Management associate degree program prepares students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management Associate of Applied Science degree.
EMPLOYMENT OPPORTUNITIES
Marketing Management graduates have a wide variety of jobs to select from such as: small business management, entrepreneurship, retail management, visual merchandisers, advertising through radio, newspaper, or TV, gift shops, sales representatives, advertising coordinators, customer service representatives, retail buyers, entry-level banking, finance company representatives, and direct marketing.
ADMISSIONS CRITERIA
- Submit a completed application and application fee;
- Be at least 16 years of age;
- Submit official high school transcript or GED transcript;
- Submit official college transcripts, if applicable;
- Meet the following assessment requirements:
Test Reading Writing Numerical Algebra ASSET 41 42 42 42 COMPASS 79 60 47 37 SAT 480 440 ACT 25 21 CPE 75 75 79
MARKETING MANAGEMENT CURRICULUM
The standard curriculum for the Marketing Management degree program is designed for the quarter system. Students may enter the Marketing Management degree program during Fall and Spring quarters. The program generally takes 7 quarters to complete. To graduate, students must earn a minimum of 103 credit hours.
| CURRICULUM OUTLINE | CREDITS | |
|---|---|---|
| GENERAL CORE COURSES | 35 | |
| ECO 191* | Principles of Economics (OL) | 5 |
| ENG 191* | Composition and Rhetoric (OL) | 5 |
| ENG 193* | Literature and Composition | 5 |
| MAT 1111* | College Algebra (OL) | 5 |
| PSY 191* | Introductory Psychology (OL) | 5 |
| PSC 191* | Physical Science I (OL) | 5 |
| SPC 191* | Fundamentals of Speech (OL) | 5 |
| OCCUPATIONAL COURSES | 65 | |
| ACC 101* | Principles of Accounting I | 6 |
| MKT 100* | Introduction to Marketing (OL) | 5 |
| MKT 101* | Principles of Management (OL) | 5 |
| MKT 103* | Business Law (OL) | 5 |
| MKT 106* | Fundamentals of Selling (OL) | 5 |
| MKT 108* | Advertising (OL) | 4 |
| MKT 109* | Visual Merchandising (OL) | 4 |
| -OR- | ||
| MKT 232* | Advanced Selling (OL) | 4 |
| MKT 110* | Entrepreneurship (OL) | 8 |
| MKT 122* | Buying and Merchandise Management (OL) | 5 |
| -OR- | ||
| MKT 228* | Advanced Marketing (OL) | 5 |
| MKT 130* | Marketing and Administration OBI I | 3 |
| MKT 131* | Marketing and Administration OBI II | 3 |
| XXX xxx* | Electives | 12 |
| FUNDAMENTAL OCCUPATIONAL COURSES | 3 | |
| SCT 100* | Introduction to Microcomputers (OL) | 3 |
* "C" or higher is required for designated courses.
(OL) designation indicates course is available online in selected quarters.
PROGRAM COSTS
(Costs are estimates and are subject to change.)
Tuition/Fees: $3,591
Books/Supplies: $2,450